Grassroots Organizing and Mobilization
McDonald Public Relations is expert at executing campaigns that generate grassroots support to the extent that constituents will contact their elected officials. The process of selecting the population that will care about a given issue has not changed in the two decades that we have been engaged in these campaigns. The approach to message development also remains solid. What has revolutionized grassroots organizing is the speed and magnitude that mobilization tactics can be deployed with evolving social media technologies.